A British insurance company "More Than" brings out an initiative called Play More. This campaign encourages pet owners to stay active and spend more time with their pet friends.
Instead of the regular activity to make the pet owners pledge for playing with their pets 15 minutes daily, this company has went a step further and done something different.
Along with the owner’s happiness of taking their dog friend out to an exclusive dog exhibition, it is also good for the mental health and development of the dog.
Paintings were kept in the exhibition at the eye level of the dogs. They were specifically tailored to shades and colors respective to the dog’s sense.
Along with their mental health, utmost care for taken for their visual satisfaction. Paintings of chicken legs or frisbee thrown around on television sets were sights of interest for dogs.
Wilcox also created a fountain system that streams water from one dog bowl to another. Your pet can drink water or get soaked in it. If you want your pup to get dried then open window simulators were also present to keep your dog dry.
The Play More campaign was a success. Humans and pets joined the exhibition not only to praise the art but also play and fun.